https://www.sufur.co.nz/journal daily 0.75 2026-07-18 https://www.sufur.co.nz/journal/goose-meets-wildebeest-sufurs-first-bike monthly 0.5 2026-07-21 https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/e75659e4-20dd-444e-867f-7e59ceb5dadb/DSC_1473.jpg Journal - Goose Meets Wildebeest - Süfur’s First Bike - Inside this issue: Production ready - Wildergoose How it got here - Prototype progression https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/2d00d3cc-0a1a-40f4-96c1-a19d637c025d/Untitled-1.png Journal - Goose Meets Wildebeest - Süfur’s First Bike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/07a783b3-83a6-496f-95ae-ced59f4284ad/IMG_3020.JPG Journal - Goose Meets Wildebeest - Süfur’s First Bike - For the last few years, this bike has consumed my thoughts. Many prototypes, thousands of kilometres of testing, and more late nights in the workshop than I'd care to admit. The Wildergoose is the first production bike from Süfur. Its name is a blend of two of nature's great travellers. Like a goose, it's built to cover vast distances, following instinct and the horizon wherever they lead. Like a wildebeest, it's defined by endurance, pressing onwards across changing landscapes in search of what lies ahead. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/22ab5072-296c-4e43-8159-c337aab2b6e1/IMG_2953.JPG Journal - Goose Meets Wildebeest - Süfur’s First Bike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/6a82528e-c799-44d1-b3e0-a49381ee03a5/IMG_2379.png Journal - Goose Meets Wildebeest - Süfur’s First Bike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/2d00d3cc-0a1a-40f4-96c1-a19d637c025d/Untitled-1.png Journal - Goose Meets Wildebeest - Süfur’s First Bike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/87a81e89-3292-4d62-83df-f664043363c1/DSC09965.jpg Journal - Goose Meets Wildebeest - Süfur’s First Bike - Six prototypes were built and tested in the development of the Wildergoose, leaving no stone unturned, so to speak.. There’s plenty to consider when creating a bike, a lot of time was spent testing different geometry variations starting with broad changes before refining the details as I honed in on the perfect setup. A fair bit of that testing was done my favourite way: under pressure, racing at the highest level, exposing bad ideas while rewarding the good ones. There are few better places to validate a bike than when the consequences of every design decision are felt over long days in the saddle. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/0d3e06ed-e4d8-40cf-8f70-4c23d1a8207b/IMG_3927.png Journal - Goose Meets Wildebeest - Süfur’s First Bike - That wasn't all, though. Each prototype brought changes to the tubing profiles, refinements to the 3D-printed components, new fabrication methods, and even different standards. Every iteration was scrutinised, documented, and improved before the next one began. The result is a bike shaped by thousands of small decisions, each prototype building on the lessons of the last. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/5632e430-f34d-4766-8d39-71d328660121/DSC_1385+%282%29.jpg Journal - Goose Meets Wildebeest - Süfur’s First Bike https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/39b1fa71-bac6-458c-9ea5-143be26eeb18/sufur-33.jpg Journal - Goose Meets Wildebeest - Süfur’s First Bike https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/ebc13726-57d1-4f20-9649-197b53de63a4/DSC_1104.jpg Journal - Goose Meets Wildebeest - Süfur’s First Bike https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/2d00d3cc-0a1a-40f4-96c1-a19d637c025d/Untitled-1.png Journal - Goose Meets Wildebeest - Süfur’s First Bike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/2d00d3cc-0a1a-40f4-96c1-a19d637c025d/Untitled-1.png Journal - Goose Meets Wildebeest - Süfur’s First Bike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sufur.co.nz/journal/thrown-in-the-deep-end-32-inch-wheels monthly 0.5 2026-07-18 https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/e32ba8e1-6355-441e-b36b-bdbc107ffd34/DSC_1423.jpg Journal - Thrown in the deep end: 32 inch wheels - Patience Is Everything: https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/c6cae5bb-4dd0-4308-9943-7b093863c214/DSC_1561.jpg Journal - Thrown in the deep end: 32 inch wheels - Mole Hole™ https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1771478994979-4EQZDFTPS90LHTFQV1II/DSC_1461.jpg Journal - Thrown in the deep end: 32 inch wheels https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1771478990741-U74EURCCQQ72N0WP2CKD/DSC_1504.jpg Journal - Thrown in the deep end: 32 inch wheels https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1771479092297-5NDASTJ9ZFTCX18VKTRI/DSC_1539.jpg Journal - Thrown in the deep end: 32 inch wheels https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1771479105209-U7KMBP5VV4XVWNN1IA85/DSC_1606.jpg Journal - Thrown in the deep end: 32 inch wheels https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/c1c9cdaf-17c9-4649-8e56-acdb12aaa5f5/DSC_1385%2B%25282%2529.jpg Journal - Thrown in the deep end: 32 inch wheels - 32” in the field: https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/e8c91064-cfc0-428e-a5a0-c3dfada0a704/DSC_4667.jpg Journal - Thrown in the deep end: 32 inch wheels First, a few things to make clear: My conclusions are perspective-based, for now. I plan to run proper analysis and collect data later. I’m 6’3”, which matters when you’re talking about larger wheels. My views are very much based around a bikepacking environment. Lastly, I’m not trying to sell you anything, people have asked my opinion and this is what I think. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/adb5ec73-4c11-474f-88fd-f5db65d7798a/DSC_6995+%282%29.jpg Journal - Thrown in the deep end: 32 inch wheels Where the big wheels tanked were in slow speed situations, the bigger wheels really need some speed to keep handling in check. The front wheel would flop side to side more as you kept your balance and when the trail was narrow this meant a lot of stop-starting. Combined with the added rotational mass, it took noticeably more effort to get moving again. Not to mention all the hike-a-biking over fallen trees, up mountains and over rivers which to be fair the Tour Te Waipunamu has a lot more of than a typical bikepacking race. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/bb4877fc-b27b-42f3-b30e-220f856bdf32/DSC_2667+%282%29.jpg Journal - Thrown in the deep end: 32 inch wheels https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/2c46eebc-7ace-4ea9-afaa-9ec581ba7254/IMG_2249.png Journal - Thrown in the deep end: 32 inch wheels As a teenager, my dreams were set on making bikes one day. I spent countless school days sketching frame ideas in the margins of textbooks, but without the tools or knowledge the idea of actually making a bike felt impossible. Like magic reserved for someone else. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/896fe06f-939a-4999-9f05-eb16908a6ea6/IMG_2274.png Journal - Thrown in the deep end: 32 inch wheels Designed by local artist Sam Baker. This tee is in honour of that magic. Keep the curiosity alive. Become a wizard! Powered by Magic. Built by Hand. https://www.sufur.co.nz/journal/made-here-our-first-production-frame-and-a-tee-to-match monthly 0.5 2026-07-18 https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/6a630cc5-71f0-46b8-813e-d3bec259cc71/Sufur+Gravel+Frame Journal - Made Here: Our First Production Frame and a Tee to Match - Made in New Zealand https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1762994574585-YFAE8VJUBJDLAQO8D77A/IMG_1722.JPG Journal - Made Here: Our First Production Frame and a Tee to Match https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1762994579694-M4NIUE8AXQ7V5DN4HKT1/IMG_1728.JPG Journal - Made Here: Our First Production Frame and a Tee to Match https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1762994592834-RW9GBNYAK434QSPKHPTV/IMG_1734.JPG Journal - Made Here: Our First Production Frame and a Tee to Match https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1762994632805-E6MOUDJVVUNKIXPWQEVX/IMG_1730.JPG Journal - Made Here: Our First Production Frame and a Tee to Match https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/38884519-4c7d-4603-9bf1-808a76ab13b6/IMG_1780.png Journal - Made Here: Our First Production Frame and a Tee to Match - Better still, I’ve been able to develop a custom range of tubes with them, as off-the-shelf options were creating “roadblocks” in my design. The cherry on top? Even though Velospec is an American company, I negotiated shipping directly from their factory in Taiwan rather than from the U.S. or Europe, a small but significant win against those brutal shipping costs. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/b1b95ef3-c802-4f04-8ec3-44972d7c8d49/sufur-11.jpg Journal - Made Here: Our First Production Frame and a Tee to Match - Addressing the elephant in the room… https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/94d55e98-5cba-47d1-99f3-b70e3a74170d/POC_shakeyisles_Finals_sml+7.jpg Journal - Made Here: Our First Production Frame and a Tee to Match - Testing until perfect. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/976cc0d0-1223-4d2e-bef1-7430b175dd0b/IMG_1666.png Journal - Made Here: Our First Production Frame and a Tee to Match - Vehicles for Natural Immersion: https://www.sufur.co.nz/journal/sufur-cycles-in-the-beginning monthly 0.5 2026-07-18 https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/6f35cbeb-ce43-4a76-8502-87e8ab40fe8f/sufur-11.jpg Journal - Süfur Cycles: in the beginning - Building a business. This is the tedious part. This isn’t my first time around. I started and ran a bike shop for eight years, which gave me a solid feel for the industry and what works (and what doesn’t). That experience taught me a lot, and this time I’m aiming to build something more focused and sustainable, something that reflects what I’ve learned and what I really care about. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/82dbb144-d2a8-4be6-8db8-3c590f2c214c/sufur-5.jpg Journal - Süfur Cycles: in the beginning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/e7c9589d-d529-49ee-baf4-e221b067cb3a/sufur-31.jpg Journal - Süfur Cycles: in the beginning - Projects Building bikes for myself is easy. I know exactly what I want and the constraints I need to work within. But building for others is a different challenge altogether. This year, I took on several custom projects, each with unique geometry, fit, and intended use. The goal was to better understand how to collaborate with riders, learn what matters most to them, and clarify what I want to offer as a builder. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/3c10cf22-e6cf-499b-b16c-31b1f543edc9/IMG_1583.jpg Journal - Süfur Cycles: in the beginning Twin top tubes anyone? https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/22c0aec0-b7c9-4817-bf91-30e2a3b6424c/IMG_1203.JPG Journal - Süfur Cycles: in the beginning - Workshop (Where the Heart Is) Last but not least, no frame builder can create without their workshop. It’s where all the pondering and planning come to life. I’ve spent a lot of time building this space with practicality and flow in mind. Frame building involves countless procedures and tools, and without order, things can descend into chaos quickly. I’ve been constantly shaping and reshaping the workshop as I build frames, and this ongoing process has resulted in an efficient space with essential tools within arm’s reach and a designated place for everything. I’m someone who can’t work in chaos. While it might suit others, it doesn’t work for me. An organised environment allows for a smoother workflow and that ultimately makes this a much more viable venture. https://www.sufur.co.nz/contact daily 0.75 2026-07-20 https://www.sufur.co.nz/internationalhq daily 1.0 2026-07-21 https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/24c710d5-1485-4a81-8d93-3264c2e14b75/DSC_2895.jpg https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/c043f15c-725c-47b7-8f94-f209b4c3720b/DSC09980.jpg https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/f31dad2b-ddc1-47aa-ad3d-54d00c5ba52a/DSC_4661.jpg https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/9a5b5d74-234b-404f-bbd0-2941ae3b94f5/Rufus https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/e104aa81-0bcd-4e31-b3fe-9401763fdcce/DSC_3238.jpg https://www.sufur.co.nz/gallery daily 0.75 2026-07-21 https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/b0cfdc60-61a3-490b-81a9-0b9ca48b9fff/DSC_1423.jpg Gallery Sufur 32" prototype with Tailfin bags ready to race the Tour Te Waipounamu (TTW) https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/6a630cc5-71f0-46b8-813e-d3bec259cc71/IMG_1684.JPG Gallery the Sufur workshop showing a freshly fabricated gravel frame https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/3d1044ba-4c13-42db-a52e-20d23f015fe9/DSC_1561.jpg Gallery Close-up of a purple mountain bike frame with water droplets, featuring a black storage bag attached to the top tube, with a chainring and crankset below, and a blurred water surface underneath. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/ecff1c10-9b82-4100-9113-8e2111e9ed95/IMG_2005.JPG Gallery A purple mountain bike standing on dry grass with mountains and cloudy sky in the background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1a783c0e-bfd3-4c43-a01a-a70922e59303/IMG_2026.JPG Gallery Close-up of a purple mountain bike's crankset, chainring, and pedal, with a blurred outdoor background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/543dfd67-94ab-407e-be08-67000fd05d9c/IMG_1583.JPG Gallery A blue bicycle frame without wheels or components on a concrete surface outdoors with a blurry natural background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/f3f1fae8-b13b-4cd4-b355-1e620ceb5ba3/IMG_2086.JPG Gallery Close-up of a purple bicycle frame, chain, and part of the wheel with spokes. The background is blurred. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1ad6e4ba-b29f-4b87-bcc0-d99b1409ca22/sufur-22.jpg Gallery Close-up of a purple mountain bike frame, focusing on the front tire, handlebar, and seat post, with a background of dirt and fallen leaves. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/f8262855-9cc5-448d-b05b-d30198c9a9c7/IMG_0506.JPG Gallery A purple mountain bike leaning against a red wooden garage door with textured glass windows, casting shadows in sunlight. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/fad8b909-b08e-4296-9c56-85c2e973740c/IMG_2104.JPG Gallery Close-up of a purple and black mountain bike frame with a front tire, saddle, and handlebar visible, set outdoors during dusk or dawn. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/8ea98358-cc27-4b7d-8b47-976bc5188611/IMG_1140.JPG Gallery Close-up of a bicycle frame with a sticker, with a blurred background of trees and sunlight. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/5a1eb438-de77-424c-8eb3-06ec16059865/IMG_1588.JPG Gallery Close-up of a blue bicycle wheel with a black tire and the blue frame of the bike in the background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/e37f4399-46d8-4bd8-8e3f-2e57f908235d/IMG_1734.JPG Gallery Close-up view of a copper-colored metal pipe with welding details, set against a background of canned food jars with red and white checkered lids. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/e0f41d36-99ea-4287-b88f-8c97173e1b07/IMG_1833.JPG Gallery Close-up of several bicycle handlebars with a blurred background of a room with various objects. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/0e6ac1b9-9847-4258-8ceb-d7129bd581ef/sufur-41.jpg Gallery Mountain bike on a grassy trail with rocks and trees in the background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/84b7c7ee-4b0f-43ff-b3c9-cdbd9496bb32/IMG_1408.JPG Gallery A purple BMX bicycle frame hanging vertically against a gray brick wall. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/73fb7d12-fdc1-4892-867c-17a751e7f5f9/sufur-1.jpg Gallery Close-up of a mountain bike's rear derailleur, cassette, and chain with a purple frame, in a workshop setting. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1748302097492-2XT05YXOP7IQWWEVXT52/IMG_6443.jpg Gallery Close-up of welded metal bike fork with the inscription 'SUFUR', in a workshop with a blurred background of tools and shelves. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/87903911-45e7-4101-9533-5f102a9a59f0/IMG_1722.JPG Gallery Close-up of a metallic structure, possibly part of furniture or an art installation, with polished cylindrical rods and welds, against a warm wooden background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/d043e2ae-4099-43f6-8fd7-7a7eae20bfd7/sufur-47.jpg Gallery Close-up of a purple mountain bike frame near the crankset and chainring, with a muddy black front tire in the background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/b5fa07c9-4870-471b-9ef8-7c865236a247/IMG_1565.JPG Gallery A blue bicycle fork viewed from the front with blurred green foliage background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/b1aaefc6-4c02-4dff-b621-c38cbeffc2d3/IMG_0491.jpg Gallery A purple mountain bike with a white covering on its frame, parked in a cluttered workshop or garage. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/2f6a65df-9d87-4e18-8efa-76d15012ce11/IMG_1138.jpg Gallery Close-up of a Specialized bicycle frame with a pink and black color scheme, set against a background of greenery. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/4f57f4d5-0fa7-41aa-a87e-4bf9cda2a86e/IMG_1730.JPG Gallery Close-up of a metallic bicycle fork with welds and bolt holes, held by a hand with a blurred background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/2ee69f0e-6daf-4886-85c5-e4b1134e6e77/IMG_3883.jpg Gallery A hybrid bike parked on a concrete driveway with plants, a utility pole, and a view of a hillside neighborhood in the background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/1112211b-b3cb-4e32-8a6d-0b47143d15de/IMG_7879.JPG Gallery Light green mountain bike with black tires and disc brakes standing on grass with a blurred green landscape background. https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/a0fd0652-2f31-4075-a804-c599b6a9ecd2/IMG_5081.JPG Gallery A mountain bike with a dark green frame, yellow accents, and Maxxis tires resting on a forest trail surrounded by green trees. https://www.sufur.co.nz/subscribe daily 0.75 2026-07-18 https://www.sufur.co.nz/wildergoose daily 0.75 2026-07-22 https://images.squarespace-cdn.com/content/v1/660325c9fd2466229c0cca50/8a5d372a-1c55-4553-8ab4-975c14fa4308/Icon-01.png Wildergoose https://images.squarespace-cdn.com/content/v1/660325c9fd2466229c0cca50/9dd2ad18-075a-48ab-b007-e99ee98d96ba/Icon-03.png Wildergoose https://images.squarespace-cdn.com/content/v1/660325c9fd2466229c0cca50/70f689aa-021c-49a0-adc5-6b4dad1841f6/Icon-04.png Wildergoose https://images.squarespace-cdn.com/content/v1/660325c9fd2466229c0cca50/65074db5-3cad-4dcd-9a3a-50ae553647c2/Icon-02.png Wildergoose https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/ed1852e7-07de-4ca6-8f61-db80cacb9731/IMG_2897.JPG Wildergoose https://images.squarespace-cdn.com/content/v1/6825169c0362545e1fd282da/13a06ee5-fe31-4eaa-aced-4540ab8d3933/IMG_2939.JPG Wildergoose 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